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Count All Kids in Census 2020: Child Health & Schools Depend On it!

Posted by Marilee Comfort on Thu, Mar 12, 2020 @ 11:51 AM


Young children are too often missed in the Census counts.  We need the Census 2020 to be a full count of all of our children and families. The Count All Kids Campaign is reaching out nationwide to work with community advocates, policy makers, service providers, schools, and childcare programs to inform and persuade families with young children to fill out the census questionnaires and include ALL of their children from birth through 18 years old.  In the 2010 census it’s estimated that more than 2 million children were missed. The largest age group missed was children birth to five years old. This resulted in 36 states in the US losing over $500 million a year in funding from programs such as Medicaid, children’s health, foster care, adoption assistance and foster care. School districts lost nearly $1700 per year for every child missed. More than 300 federal programs use census data to determine how federal funds are allocated to state and local governments. These dollars fund childcare, schools, children’s health insurance, school meals, housing assistance, roads and highways, plus numerous other services.  


Count All Kids Toolkit Helps Spread the Word

The 2020 Census needs every community member to actively support families to complete their Census forms.  The Count All Kids Campaign has developed a Toolkit to help.  Listed below you’ll see the extensive contents of the Toolkit.  

  • Making Sure Kids Count – And Are Counted: Preparing for the 2020 Census
  • Factsheet: Young Children Are Severely Undercounted by the U.S. Census. Why?
  • Factsheet: Specific Strategies to Count Young Children
  • Factsheet: Arguments That Resonate
  • What Service Providers Need to Know and How They Can Help
  • The Census Bureau’s Statistics in Schools Program Can Help With Census Outreach
  • Count All Kids: Resources to Help You Prepare for the 2020 Census
  • 8 Simple Rules to Help You Count Young Children in the 2020 Census in the Right Place
  • Counting Children in the 2020 Census (FAQs)
  • Count Everyone Living In Your Home, Including Foster Children – Draft Letter and FAQs
  • Counting People Without A Permanent Residence – Draft Letter and FAQs

Of special interest, on page 10 of the Toolkit you’ll find links to downloadable outreach materials from the Census Bureau in 15 languages [LINK- . These offer community benefits, fact sheets, and engagement resources at your fingertips.  If you work with families of young children, you’ll be delighted to find the engaging Census 2020 resources highlighting Sesame Street Muppets which include posters, brief YouTube videos, flyers, and social media graphics in English and Spanish. All of these are free for you  to engage families in the 2020 Census!

Census Outreach Timeline

In case you’re not aware of how the questionnaires are rolling out in 2020, the Census schedule is below.  Please note that folks can give their information by filling out the brief form online, on the phone or on paper and mailing it to the Census Bureau.

Mid-March      │ The Census Bureau will send the first mailings to households

March 2 – 6    │ Statistics in Schools week

March 18        │ Count All Kids Day

March 25        │ Federation of Pediatric Organizations will have Every Child Counts Day

April 1            │ Official Census Day—temporary residents should be counted where they are

May-July        │ Census workers go to households that did not respond.

Remember, It’s OK to assist families to fill out the form if they need help. So let’s all pitch in and be sure that we count ALL the kids in 2020 so they receive the community supports they need in the next 10 years!


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Tags: Parenting Assessment, engagement-parent, family, community, family support-partnership-services